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WhitePages HQ

Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the success?

Seattle will be hosting truly a unique event kicking off on May 16th. Startup Weekend and 9Mile Labs are coming together to host one of the world's first B2B Startup Weekend! B2B (business-to-business) implies that your primary customer and source of revenue is another business. The objective of this event is to encourage and empower entrepreneurs to build their B2B idea. To help the B2B entrepreneurs, 9Mile Labs and Startup Weekend will be bringing great people and resources to this event to educate and coach participants on the key considerations for building a viable B2B business.

This Startup Weekend will be kicked off by Milestone9, the Demo Day event that celebrates the graduation of the nine B2B startup companies from the 9Mile Labs program. Milestone9 is expected to draw 400-500 attendees from a cross-section of the Pacific Northwest business community, including investors, entrepreneurs, executives, service providers, mentors, and friends.

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1800 past events in 120 countries around the world in 2014.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!



May 16
  • 9Mile Labs Milestone9 at Four Seasons
  • Registration Starts at WhitePages HQ
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • 9Mile Labs Milestone9
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


May 17
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


May 18
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Coaches arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Tech check - practice, practice, practive!
  • Demoes Begin
  • Judging & awards
  • Dinner
  • Wrapup
  • Go home!
Platinum Sponsors

Kav Latiolais

Facilitator   |   LinkedIn

Kav is currently a partner at LIFFFT, a B2B company that brings the best in experiential education programs in design thinking, lean startup, and customer development to organizations worldwide.

He is a Startup Weekend vet and has attended and facilitated many events around the world.

Enrique Godreau III

Partner, 9Mile Labs   |   LinkedIn

Enrique has been active in information technology for 30 years. He’s worked with great people at leading technology-based companies including Adobe, Gartner, and Xerox PARC. In 1996, he cofounded Voyager Capital, an early-stage tech venture capital firm. In 2012, he cofounded GSharp Ventures, a consulting, investment, and advisory firm. Enrique holds a BS in Computer Science.

Gold Sponsors

Alex Algard

CEO, WhitePages   |   LinkedIn

Alex founded WhitePages in 1997, and has since been selected as Software Entrepreneur of the Year, PNW by Ernst & Young, and was a finalist for Inc. Magazine's Entrepreneur of the Year. He began his career in investment banking with the Goldman Sachs High Technology Group, and holds a BA in Economics and a MS in Engineering, both from Stanford University.

Liz Pearce

CEO, LiquidPlanner   |   LinkedIn

Since 2007, Liz has helped more than 1500 project teams overcome scheduling and collaboration challenges through the use of best practices and better tools. She has more than 15 years of experience in marketing, branding, sales, operations, support, management and business development. Her true passion is putting all the pieces together to foster innovation, productivity, and joy at work, for both the LiquidPlanner team and its more than 1200 customers in 50 countries worldwide. Before joining LiquidPlanner, Liz ran her own successful marketing consultancy where she worked with a diverse set of clients. She also held management positions at, Google, and Sony Computer Entertainment America. Liz holds a B.A. in Political Communications and an M.A. in Telecommunications from The George Washington University in Washington, D.C., where she was awarded the Presidential Administrative Fellowship. Liz is an active member of the startup and technology community and is always looking for opportunities to learn, participate, and give back.

Tim Porter

Managing Director, Madrona Venture Group   |   LinkedIn

At Madrona, Tim looks at new companies across all of Madrona’s investment areas but has an emphasis on the software, infrastructure, and wireless sectors. He serves on the boards of buuteeq, Context Relevant, and Union Bay Networks and is a board observer for Apptio, ExtraHop Networks, Impinj, Jama Software, Jobaline, Skytap, Smartsheet, Tier3, and Z2.

Prior to joining Madrona in 2006, Tim was a key member of Microsoft’s Corporate Development group, where he shared responsibilities for sourcing, structuring, and negotiating Microsoft’s acquisitions, strategic investments and joint ventures. While at Microsoft, Tim focused on enterprise software, security, and mobile and closed 14 transactions for over $850 million. Notable transactions included Microsoft’s acquisitions of Softricity, FrontBridge Technologies, ProClarity, Whale Communications, and Giant Company Software. Earlier in his career, Tim worked nearly five years for broadband satellite start-up Teledesic, spending his last year there also working for Craig McCaw’s Eagle River Investments.

Sanjay Puri

Partner, 9Mile Labs   |   LinkedIn

Sanjay started his career building database applications at Oracle. Sanjay co-founded in 1999 which exited successfully in 2001. As a products executive at startups (iConclude, Opsware, Edifecs) and large companies (Microsoft and HP), Sanjay has helped companies achieve successful exits and exceptional revenue growth. Sanjay holds a B.S. in Electrical Engineering and an MBA.

Silver Sponsors

Nick Hughes

Entrepreneur & Managing Partner, Coinme   |   LinkedIn

Nick is a dynamic leader with consistent business achievements in technology start-ups. He excels at interpersonal leadership/communications skills, product development as well as strategic business development.

Currently, Nick is leading the technology startup Seconds and is the founder and host of Founders RAW. As a sought after entrepreneurial speaker and writer with guest appearances on popular technology and media outlets, Nick enjoys helping others discover their unique entrepreneurial path.

Stephen Prockow

UX Developer, Avalara   |   LinkedIn

Stephen has 6+ years experience creating web application UIs for large and small companies. He is currently on the Avalara UX team and works on revamping their front-ends using technologies such as Ember.js and Node.js.

He's an avid Startup Weekend attendee and organizer, so feel free to ask him questions beyond web development. He also enjoys biking and skiing, and is a coffee connoisseur.

Heather Glen Wade

Product Development and Engineering Technologist   |   LinkedIn

As Director of Product Management for Intego, Heather Wade applies her background in software engineering and product development to design tools that keep families and businesses safer online. She is passionate about promoting women in technology, and leads the Seattle chapter of Girl Develop It, an international non-profit that empowers women of diverse backgrounds to learn how to develop software. In her spare time, she mentors and consults on product design and development with new startups. She is currently leading the engineering effort for Connected Consignment, a startup in the current 9 Mile Labs cohort.

Todd Schwartz

Co-Founder & Co-CEO, SkyKick   |   LinkedIn

Todd co-founded SkyKick in 2011 and began migrating SMBs to Office 365 as part of a beta program in the middle of 2012. Since then, the company has found great success and SkyKick has on boarded hundreds of partners and migrated thousands of businesses. He previously was a director for Microsoft's Online Services Group.

Rob McCann

Senior Product Manager, WhitePages   |   LinkedIn

Rob is an experienced technical product manager and entrepreneur, specializing in providing the critical link between the business management and technical sides of the product development cycle. He has a proven track record of successfully collaborating with development teams to cooperatively design solutions that address productivity challenges. Rob prides himself by leading with integrity, and driving teams to consistently produce creative solutions with an entrepreneurial-spirited speed and agility.

Ludovich Ulrich

Director - Startup Relations, Salesforce   |   LinkedIn

Ludo Ulrich is Director, Startups Relations at . Previously, Ludo was VP of Business Development at UP Global (Startup Weekend™, Startup America, Startup Digest, Next), a non-profit organization that supports the development and expansion of entrepreneurship through actionable programs and communities worldwide. UP Global has built a network of more than 100,000 alumni, thousands of volunteers spread across more than 400 cities in more than 100 countries.

Until 2012, Ludo was the Global Program Director for Microsoft BizSpark, a program designed to help accelerate the success of early stage software startups. Prior to joining the Emerging Business team, Ludo was a member of the Mobile Product Group where he worked in various sales & marketing roles at Microsoft France in Paris then based out of the Redmond HQ.

Valerie Layman

VP, Client & Product Management, Yapta   |   LinkedIn

Valerie is a veteran of delivering disruptive technology in the online travel space. Valerie currently serves as VP of Product and Client Management at, a Seattle based startup specializing in price tracking for the travel market. Valerie was integral in the company's pivot from the consumer space to B2B, having led the business development efforts in launching a new product in the corporate travel market. Valerie previously worked at Orbitz as part of the company’s corporate travel division (Orbitz for Business), serving as Director of Product Management and Technical Services during the early, disruptive stages of the venture. While at Orbitz, she was also responsible for managing many of the company’s direct-connect relationships with various airline partners. Prior to her work in online travel technology, Valerie was a road warrior herself, having spent nine years as a consultant for Accenture in Chicago. Valerie has a BS in Marketing and an MBA from Kansas State University.

DJ Schwend

Interaction Designer, RivalIQ   |   LinkedIn

DJ loves finding ways to use technology to simplify and make our lives better. She has worked as an advocate for user-centered design in many capacities in the Seattle area. From large global companies like Microsoft, frog design and BlackBerry, to local startups Evri, Gist and Rival IQ, she has contributed design solutions to large-scale web applications, mobile operating systems and specialized mobile apps used by millions of consumers.  

Seth Talbott

CEO, Entrepreneur & Startup Advisor   |   LinkedIn

Seth is a serial entrepreneur who started his career in IT and software development over 15 years ago. Over that span Seth has run a global data center for a major software company, been CEO of a group of award winning medical clinics and founded numerous companies including AtomOrbit which VentureBeat named as one of the most innovative Early-stage Startups in the 2013 Innovation Showdown in Cloud software. AtomOrbit also won the GeekWire 2013 Startup Day Pitch competition. He has been all over the world to consult and advise with some of the largest companies in the world, including AT&T, Microsoft, Vodafone, Citi, Wells Fargo, Target, and the British Ministry of Defense, just to name a few.

Contributing Sponsors
Matt Gamboa
Sanjay Puri
Caitlin Goetze
Ewelina Kieley
Frank Skyler Kidd
Amyr Haq