MailChimp, a Startup Weekend Seattle sponsor, recently launched a new product called Mandrill. Mandrill is a transactional email platform that allows you to send one-to-one emails. If you’re an app-builder looking for an inexpensive, scalable way to communicate with your customers through email messaging such as sign-up verifications, password reminders and order confirmations, and need detailed personalization and tracking capabilities, Mandrill could be the monkey you’ve been waiting for.

Mandrill was created to make developers look great with minimal coding effort. Setup is as simple as setting SMTP to point to Mandrill. There are also power features to help the rest of your organization track interaction with emails and easily modify the design and content of an email series without needing additional developer help. All of this is tied together with MailChimp’s extensive email expertise sending over 3 billion emails each month.

Loren Norman from the Mandrill team will be joining Startup Weekend’s Seattle crew this weekend to contribute his mad coding skills and email expertise to the fray.

You can read more about Mandrill over on the Mandrill blog or check out the Mandrill knowledge base. See you this weekend!